The spot fluidly explores every crucial detail involved in the extensive preparation that takes place ahead of the F1 races. The piece utilises a left to right camera move, immersing the viewer in the F1 environment and showcasing key moments from practice sessions in the pit lane and aroundthe track to qualifying and the main race event.  Ivo Sousa states ‘My focus from the offset was demonstrating the importance of the team behind each drive. Each role is essential and preparation is meticulous, every part of the process counts. The engineering details are insanely intricate and yet, in contradiction, the sport is a brutal force. The viewer is transported into every pinnacle moment throughout the race to further the excitement and emotion involved in watching the sport. It was a pleasure to collaborate with the Sky Creative Agency team who were full of energy and passion for crafting this stimulating film.’

CREDITS

Agency
Agency: Sky Creative
Exec Producer: Sophie Brooks
Producer: Steven Ryan
Executive Creative Director: Ceri Sampson
SFX Creative Director: Justin Bates
Design Director: Chris Sharpe

Production
Production: Mill+
Director: Ivo Sousa
Executive Producer: Ian Walker, Dougal Meese
Producer: Adam Farley
Production Coordinator: Lucy Hawes
Director of Photography: Michael Girandola (Austin),
Nicholas Bennett (Silverstone)

Editorial
Editorial: Trim Editing
Editor: Thomas Grove-Carter
Edit Assist: Ben Elkaim

VFX Production
VFX: The Mill
Executive Producer: Ian Walker
Producer: James Yeo, Goutham Hampankatta

VFX Creative
Creative Director: Dan Williams
2D Lead Artist: Gary Driver, James Mac
2D Artist: Richard De Carteret, Nina Mosand, 
Rich Mckeand, Richie White, Siam Shukoor
3D Artist: Gabrielius Burokas, Wesley Roblett
Matte Painting: Cameron Johnson
Animation: Maxime Cronier
Design: Will MacNeil, Oliver Johnson, 
Matthew Campbell, Rajinder Davsi, Samuel Singleton

Colour 
Colour: The Mill
Colourist: James Bamford